Playbooks
Strategies for candidates, campaigns, and changemakers working to communicate clearly, build trust, and drive change.
Run with Ralph is developing Playbooks for candidates, campaigns, and changemakers who want to put practical strategies into action to improve affordability and opportunity in people’s daily lives.
The Playbooks help people and groups focus their work, communicate clearly, build support, organize people and partners, make messages AI-ready, and keep moving when the work gets complicated.
Run with Ralph is grounding the Playbooks in a practical method that starts with restoring the voice and rebuilding trust of the people:
The Playbooks draw from the Affordability & Opportunity Agenda being developed by Run with Ralph. They can also be used to advance similar reforms in campaigns, parties, organizations, coalitions, and communities.
Choose the role closest to your work below. Each section describes the Playbook being developed for that role and includes a button to learn more details and join the waiting list to be notified when the Playbook is released.
Candidate
Playbook
For candidates seeking to lead with clarity, judgment, trust, and practical solutions.
Campaign
Playbook
For campaigns improving message discipline and voter-facing communication.
Democratic Groups
Playbook
For groups strengthening year-round organizing, local capacity, and trusted communication.
Trusted Messenger Playbook
For local voices connecting daily concerns, shared values, and practical solutions.
Organization
Playbook
For unions, advocates, and civic groups building support for achievable reforms.
Community Leader
Playbook
For civic leaders seeking to coordinate partners, build capacity, and produce visible results.
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