
Strategies for candidates, campaigns, and changemakers working to communicate clearly, build trust, and drive change.
Run with Ralph is developing Playbooks for people and groups who want to put strategies into practice for improving affordability and opportunity in people’s daily lives.
The Playbooks are built around organization, judgment, experience, and role-specific guidance—helping people and groups know what to focus on, how to communicate, how to build support, and how to keep moving when the work gets complicated.

The Playbooks are grounded in a practical method: listen to what people are struggling with, analyze the systems and root causes underneath those struggles, work with people and partners to design better strategies, systems, and solutions, move the work together, and prove what works through action, feedback, and results. That method runs through the Affordability & Opportunity Agenda being developed by Run with Ralph. The Playbooks help people and groups put the Agenda to work and the Playbooks also can be used to advance similar reforms.
Each Playbook focuses on how a specific role operates: how candidates lead, how campaigns execute, how trusted messengers connect, how organizations advocate, how elected officials govern, and how community leaders build capacity for change.
Choose the role closest to your work below. Each block links to a description of the Playbook being developed for that role, including what it will cover and how to join the waiting list to be notified when it is released.

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